project-image

"Fourth Option" eating utensil

Created by Morris Wray

Spread Love. Not germs

Latest Updates from Our Project:

We've launched our campaign!
11 days ago – Mon, Apr 08, 2024 at 08:50:45 PM

Hello,

We want to let you know that we've launched our Choaf campaign today. We would love if you would support our campaign by backing our project or telling all your family and friends. We have several options to choose from to make it easy for anyone to support. 

Anyone can support our campaign for as little as $8. (this does not include the shipping fee) You have seven finishes of our Choafs to choose from as well as five finishes of our Fourth Option cases as well.

We want to thank you in advance for supporting our campaign in any way that you can. 

Click on the link below and it will take you to our campaign. 

https://igg.me/at/choaf/x/30007823#/

We're 4 days from launching our Choaf campaign!
14 days ago – Fri, Apr 05, 2024 at 09:31:18 PM

Hello Backers,

We want to update everyone on the launch of our Choaf campaign. We will be launching this upcoming Tuesday, April 9th. We want to let you know that we wouldn't be where we are without your support on our previous Fourth Option campaign.

We're asking each of you again to support our upcoming campaign if you can. We also ask that you let your family and friends know about our upcoming campaign as well by sharing the link below. 

https://www.indiegogo.com/project/preview/7704c6ab

We have been in discussions with our manufacturer, and we've been informed that they have produced a stronger choaf than our previous version 2 of FO. With that being said, with the change in the durability of our upcoming order, that also increases the price we're expected to pay on our end. We will not be increasing our prices on our end as we plan to keep our prices the same after our Indiegogo campaign. 

We plan to launch Choafs for $8 each during the entirety of our campaign. Once the campaign ends, we will increase the price to $9.99 each. As informed during our last email update, we will be collecting shipping cost for our campaign at the conclusion through our BackerKit survey.

Production has begun for our improved Choafs which we hope to be completed sometime in May. We have a tentative arrival expectancy in late June pending no delays and shipping to our backers in early July. We hope you are willing to support again if you are able. We will share photos of the new purple finish when they're available. 

Again, thank you for your support. 

Sincerely,

Fourth Option team

https://www.indiegogo.com/project/preview/7704c6ab

We're Relaunching Choaf!
about 1 month ago – Tue, Mar 19, 2024 at 03:50:46 PM

Hello Backers,

We first want to thank you for supporting our initial Fourth Option campaign on Kickstarter. We learned a lot of valuable lessons with our first successful campaign. We want to let you know that we plan on launching a Choaf crowdfunding campaign on a different platform. 

We would like to share with you the changes we have coming with the relaunch. We are going with the same thickness on our choafs as our version 2 of Fourth Option as we find those to be more durable and don't bend easily when applying pressure. 

We plan on eliminating some of the finishes that weren't highly requested. The finishes we plan on moving forward with are Rose Gold, Blue, Black, Rainbow, Sand-Blasted, and Natural Glossy which is similar to the finish on the majority of silverware sold globally. We plan on eliminating Matte, Gold, and our original Glossy finish.

We are thinking of adding one more finish but would welcome your feedback to see if you would like the finish we're thinking of adding which would be Purple. It's been requested before and we want to know if it's a finish any of you would consider purchasing. We don't have any samples of the purple to show but would request some if enough people would consider purchasing a purple finish.

We've already spoken with our manufacturer to fully enclose all the Fourth Option carry cases so no one has to worry about debris getting in through the opening on the bottom. 

We plan on launching the campaign on another crowdfunding platform, Indiegogo. We plan on offering early supporters their choafs at $8 each along with discounts on the Fourth Option carry cases as well for $5(single), $6(dual), and $8(family). The cost per choaf would go up to $9 each for the remainder of our crowdfunding campaign. 

As always, we want to be as transparent as we've always been with our campaign. We learned a very valuable lesson regarding shipping so we won't be offering free shipping in the US with this campaign. We will inform you of the cost for shipments over 1/2 pound. Cost for shipments one pound and over are a bit more expensive so we won't know the cost until it's closer to the time to ship. For anyone wondering, a choaf packed in a box is 2.2 ounces. That's not including the packaging and care card which raises the weight to 2.7 ounces (With a FO carry case it's 3.6 ounces). The cost for shipping is listed below and could slightly change depending on shipping cost when we begin to ship the new and improved choafs. 

  • The cost for shipping in the US will be $7 per shipments up to 1/2 a pound 
  • The cost for shipping to Canada will be $14 up to 1/2 a pound
  • The rest of the world shipping will be $19 up to 1/2 a pound

We are awaiting their response on how quickly they can make the necessary changes we're requesting but we plan on shipping out our next shipment of choafs in early July to backers. We hope to ship sooner but we want to give us some wiggle room to make sure we receive our shipment by sea which could take over a month to receive instead of shipping by air which is very costly.

We have a tentative launch date of April 8th to launch our Choaf campaign on Indiegogo. We would love for you all to support our upcoming campaign but understand if you're not able to or wish not to financially support. If that is the case, you can still support our campaign by telling your family, friends, coworkers and even people you don't like (LOL) about our upcoming campaign. 

We value your feedback so if you have any questions or suggestions on what you like, dislike, or improvements you think would benefit our product, we welcome all. If you leave a comment on our Kickstarter page, we don't regularly check for comments unless we're notified. You can send all questions or comments to [email protected] as we check our emails daily.

Again, thank you for supporting our initial Kickstarter campaign and we hope you choose to support our upcoming Choaf campaign in April. We will keep you posted on any further updates.

Sincerely,

Morris

Founder and Creator of Choaf(s)

Fourth Option eating utensil name change
3 months ago – Thu, Jan 18, 2024 at 03:15:02 PM

Hello,

I first want to thank you for supporting Fourth Option. It has been a pleasure receiving your feedback whether good, bad, or indifferent.

I want to share with you the exciting news about the name change of our product. I’ve been racking my brain for the past three and a half years trying to come up with a name for our product. (Where did the time go?) Nothing I came up with worked for the name of our eating utensil so it was suggested that I should just name it Fourth Option (supposed to be the name of the company only) so that’s what we went with.

I’ve never liked Fourth Option for our product name but could never come up with anything I felt could go with the current silverware/flatware that’s been on the market for centuries. I’ve gone through dozens of possibilities and everything I thought may work for the name was already taken by someone else so we couldn’t trademark the name. I wanted something simple and easy to pronounce and we’ve finally landed on a new name for our eating utensil.

The name is short and sweet. There is no origin to the name and was available online, so we purchased the domain name immediately as well as started the trademark process. Ladies and gentlemen, going forward we have a knife, fork, spoon, and now… choaf. I know it’ll have to grow on people but choaf will be our product name going forward. It’s pronounced as spelled. Rhymes with the word “loaf” if that helps. Fourth Option will still remain the name of our company as it was originally supposed to be. Fourth Option will remain the name of our carrying cases as well seeing as they’re all branded with Fourth Option.

We’ve already started the process of getting choaf inserted on our website, fourthoption.com as well as the social media platforms we’re on. If you type in our new domain, choaf.com, you will be redirected to our current page as they are linked together for the time being.

In celebration of finally coming up with a name for our product, we would like to offer you 25% off your order on our website. Just enter the promo code Choaf at checkout to receive your discount.

Again, I want to thank you for your support and would encourage you to back our Wefunder campaign to become an equity investor in Fourth Option for as little as $100. You can help bring choafs into every home, restaurant, movie theater, and airport snack shop around the world.

Click on the link below to invest in your future and Fourth Option

https://wefunder.com/fourthoption

P.S. Some of you still haven't received your Kickstarter campaign order and we've been trying to reach you so you can fill out your BackerKit survey to complete your order. Fill out your survey and mail us at [email protected] so we can ship your order to you immediately. Put Kickstarter pledge in the subject line.

P.S.S. You can email us at [email protected] to share your feedback on the new name, choaf, if you’d like.

Sincerely,

Morris Wray / Founder of Fourth Option