Spread Love. Not germs
Hello Everyone,
Just a reminder that we're offering 30% off all orders placed online at fourthoption.com through Cyber Monday with the discount code FOBF30!
Hello KS Supporters,
I've recently received a couple of emails from our backers stating they haven't received their orders up to this point since I posted about our Wefunder campaign. Someone stated they reached out several times with nothing more than "it's on the way". I've never made that statement to any of our backers. I've followed up with order status updates and reshipped orders when I've discovered any type of issue. I've sent out updates throughout our entire campaign asking for anyone who haven't received their order, please reach out to us at info@fourthoption.com so we can assist. I've been very transparent and tried to update everyone since the very beginning and still continue to do so.
Upon further research on our side since I received those couple of emails, the supporters who reached out have not completed their BackerKit survey as of today. If you have not received your order from our KS campaign, please reach out to us at info@fourthoption.com so we can assist you.
Please disregard if this doesn't apply to you.
Well wishes for everyone.
Morris
Hello Fourth Option supporters,
I want to let you know we are now LIVE on Wefunder! I want to thank you for all your support with making FO a reality. I would love your support with our equity crowdfunding campaign. If not, I truly understand. Please share this message with friends and family who could potentially invest at this early stage.
Once again, thank you for your support throughout this journey!
Sincerely,
Morris
Testing the waters legal disclosure.
Fourth Option LLC is 'testing the waters' to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.
Hello Fourth Option Supporter,
I want to thank you again for supporting Fourth Option whether through our Kickstarter campaign or directly online from our website, https://www.fourthoption.com/ and making Fourth Option a reality. It has been a pleasure communicating with you the progress of our initial production run of FO all the way through the receiving and shipping process. We couldn’t have achieved what we have so far without you, and we know there is so much more in store if we build on what’s been established.
Improvements are made along the way to every product made since the beginning of time, and Fourth Option is no exception. We have been fortunate enough to achieve proof of concept while also receiving valuable feedback from users on what changes can be made to improve our product. We are looking to improve the lock/unlock and removing the screw as well. We will increase the durability of Fourth Option while also including our brand name on the product to ensure customers can differentiate FO from others replicating our product. We will also fully enclose the bottom of the carry case(s) to ensure everyone’s FO stays clean from debris. We will also improve any other minor detail to the eating utensil and carry case if needed.
We are creating a new category of eating utensils that’s been needed for decades, well before the global pandemic. We have no direct competition in the market as there is no other eating utensil like ours that combines the ease of use, function, style, and no awkward hand motion that is uncomfortable and unfamiliar with everyday use. This is a multi-billion-dollar untapped market that has been overlooked by everyone until now.
I’ve bootstrapped FO and have been on this journey mostly alone since the beginning. I’ve learned that no great product/company is built alone and I’m now seeking outside Angel Investors/VC’s to assist while I gather a team around me to help grow Fourth Option. I would like to offer you the opportunity to invest in Fourth Option in exchange for equity. I will start with a SAFE raise on the platform I decide to use. SAFE stands for Simple Agreement for Future Equity. I encourage anyone unfamiliar with how a SAFE works, please do your research to find out if this would be the right investment for you. I will set aside at least 10% equity of our product/business in exchange for an investment to all who choose to contribute once the SAFE converts to equity. You will have an investment stake in Fourth Option LLC which will help provide us with the needed capital to make all the necessary changes to improve our product, form a team, and start marketing globally. This pool of funds will be used to build and grow FO into what I know will be a very successful business soon.
Fourth Option was made possible only through your generosity to back a product that was only and idea through imagination. Now I’m asking you to do the same and invest in our fund-raising campaign and receive equity in FO. This method of raising capital will allow people who don’t have a large amount of excess funds to invest in a company at a very early stage. The long-term returns could be valuable to you and future generations if you invest in a company like FO at the ground level of a company’s formation. I want you to be fully aware that with any investment, there is no guarantee of a return. It’s similar to investing in the stock market. Everyone invests with hopes of receiving a large return. If you believe in our product and can see the vision of Fourth Option being a global brand/product, I encourage you to invest. If not, I thank you for giving FO a try.
During my research, I have come up with two platforms to host our campaign and I’m trying to determine which would be the best to use for our funding needs. The two platforms in consideration are Wefunder.com or StartEngine.com. These are crowdfunding websites similar to Kickstarter.com where everyone will have the opportunity to invest in a company in exchange for a share of the equity set aside in a company/business. The minimum investment would be $100, and you could invest as much as you choose. The more you invest, the more shares you would receive of the equity when the SAFE converts. I will let you know which platform we plan on using within the upcoming weeks.
I have provided a breakdown of how the $100 would be used to improve Fourth Option.
$100 Breakdown
$30 or 30% - R&D/Improvements to the build, FO branding on each utensil
$25 or 25% - Production/Inventory
$20 or 20% - Marketing /Ads/Refinement of target audience. Growing FO brand globally through marketing content and SM ex. TikTok, Facebook, Instagram ads
$10 or 10% - IP Protection Internationally. We have patent pending utility and design patents filed in the US already, but we will need International Patent Protection from countries attempting to duplicate FO for resale. Mainly China and any other countries we deem our product would be susceptible to replication.
$3 or 3% - Shipping/Freight Charges
$3 or 3% - Attorney Fees/Legal Documentation.
$9 or 9% - Miscellaneous. Unforeseen expenses associated with FO production.
I am looking to start raising funds by the end of October or the beginning of November. If you are interested, please email me at info@fourthoption.com and put FO Equity in the subject line as I also have a pitch deck for your viewing if you’d like to see all the potential market opportunities there are for us to dominate. I will be updating you shortly with more information on when we will launch our campaign.
Once again, I thank you for supporting Fourth Option and giving us a way to enjoy many of our finger foods without eating with our fingers and spreading germs. I hope that you will join me on this finger free, mess free, germ-free journey.
Sincerely,
Morris Wray
Hello Supporter,
It has been a pleasure bringing my imagination of Fourth Option to life, which was only possible with your help. Thank you again so much for your support. I will be reaching out within the next couple of days with an opportunity to help Fourth Option grow.
We also have some backers who have not completed their BackerKit surveys from our campaign and need to do so to receive your order. You can reach out to us at info@fourthoption.com if you have not received your order. I can send you the link to finish your survey and ship your order to you immediately.
I want to thank you all again.
Sincerely,
Morris